Kolkata: At a time when all the big and small players in the mobile handset market are setting their sights on smartphone domain and online sales, iTel Mobile, the flagship brand of China-based Transsion Holdings — the latest entrant in this India market, is mainly banking on the fast-diminishing low-end feature phone sales in India through an all-offline route.

The No. 1 feature phone maker in the world, which has started selling mobile phones in this country since May this year, is aiming at selling around 8 million handsets with a business volume of Rs 1,000 crore. “No other new entrant in the mobile handset domain in India has sold one million handsets in one month clocking Rs 100 crore business. Over 83% of our handset sales are in feature phone category, which starts from Rs 650 (model IT2180) apiece,” said Arijeet Talapatra, senior VP (sales and distribution), iTel Mobile.

In its first phase of expansion, iTel has covered 11 states with a network of 750 distributors, 55,000 outlets and as many as 600 service centres. “We are reaching out to the last-mile retailer with our 100-day replacement offer. The polymer battery and robust after-sales network will help us make inroads in India. Moreover, we sell our phones which are manufactured in our China or Africa factory. So, we can sell a better phone with a cheaper price than our competitors,” added Talapatra.

The brand aims to take the number of distributors to 1,000, retailers to 80,000 and service centres to 1,000 by the end of this year. The Hong Kong-headquartered firm currently has 21 phones in the market.

The latest it1520, comes equipped with wide-angle 13 MP front and back cameras, operates on Android 6.0 Marshmallow and features IRIS scanner, 4G-VoLTE connectivity and a Reliance Jio connection. The phone costs Rs 8,490.

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Source: TOI-Kol