The Metals and Minerals Trading Corporation (MMTC) of India’s Delhi division notched up sales of more than Rs 5 crore. Their coins with an Ashok Chakra impression were much sought after. “The trend is almost the same every year. The coins are preferred over designer jewellery, cutting across all age-groups,” said a spokesperson of MMTC.
There was a sizeable crowd at the coin counter of MMTC’s Festival of Gold. “My mother had been coaxing me to buy gold or silver today because it is auspicious to buy on Dhanteras. I was confused and, therefore, settled for a silver coin. It is always a safe option and you can never go wrong with it,” said Prashant Shekhar (28), an engineer.
Women in their early thirties preferred buying light jewellery. “I am looking for a neckpiece and a bangle which I can wear to office. For heavy jewellery, you need to find an occassion but this stuff can be worn anytime,” said Anupama Singh (35), project manager at an automobile company. The preferred ones were the Kolkata and South Indian temple range and ethnic jewellery too.
Many were buying for weddings in the family. “I buy a gold set every year for my daughter’s wedding. She is 22, and for the last three years I have been buying a set for her,” said housewife Sushma Rathore (53).
Elsewhere-from Lajpat Nagar’s Central Market to Karol Bagh’s Gaffar Khan Market-people were jostling with each other to buy utensils, clothes-with heavy Diwali discounts-and Laxmi-Ganesh idols besides jewellery.
Housewife Deepti Singh had left for shopping in the morning. “I wanted to avoid the evening traffic and, therefore, was out at 11 am. Apart from buying jewellery, I have bought clothes because of the discounts they were offering,” she said.