Inspired by rich Indian tradition, Kalyan Jewellers has launched its Mudhra collection comprising handcrafted antique jewellery, at its showrooms across the country. Reminiscent of the cultural heritage associated with royalty, each piece of this collection narrates a fascinating story of the era gone by and is yet representative of the current age and of years to come.
The Mudhra collection consists of an assortment of handcrafted chokers, a choice of long and short necklaces, bangles and earrings designed by artists from across the country and carefully crafted by a team of handpicked artisans. The collection has been designed with a focus on the festive as well as the upcoming wedding season. At the centre of the collection, is the woman of today’s India, who is steeped in tradition and plays multiple roles with elan and poise.
Bollywood’s first couple Jaya and Amitabh Bachchan are set to recreate their magic in the jewellery brand’s latest television campaign. Jaya Bachchan joins a bevy of leading personalities as the brand ambassador of Kalyan Jewellers, regarded as one of India’s leading and most trusted jewellery brands. Speaking about her coming on board, TS Kalyanaraman (Chairman and Managing Director, Kalyan Jewellers) said, “Our association with the Bachchan family goes a long way and we are privileged to strengthen it further with Jayaji coming on board. She represents a set of values we also subscribe to and the persona, eternal grace and refinement she brings resonates well with what our Mudhra collection epitomises.”